Sales Executive

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Gaydio Published: August 10, 2017
Job Type


If you’re passionate about selling and self motivated, then we have an exciting opportunity for you. We are Gaydio, the UK’s only broadcast radio station for LGB&T people. We broadcast on DAB Digital Radio in Manchester, London, Brighton, Birmingham, Glasgow, Cambridge & Portsmouth as well as FM in Manchester and online everywhere else.
Due to our fast growth, we’re looking for an enthusiastic, knowledgeable, strategically-minded and, above all, passionate person to join the team either at our Manchester headquarters (Manchester role), or field based (London role).
You will concentrate on clients throughout the UK, developing new campaign ideas, demonstrating great account management skills and be motivated by winning new business. The ideal person will have a background in selling media, ideally radio (although we’re still keen to hear from great candidates who’ve not sold radio before).

Key Duties and Responsibilities

  • Promote the Gaydio brand, becoming an ambassador for the station
  • Seeking new business opportunities, mainly with direct clients, but with some agency crossover
  • To devise and plan bespoke campaigns to meet the customers objectives
  • To work with the production team to implement campaign ideas
  • To account manage the client, reporting back results to them.

Key Measure of Success

  • To achieve monthly targets
  • To ensure full accurate information about the deliverables is passed onto the relevant teams

Person Specification

  • Be money-orientated
  • Be a confident self-starter who is pro-active, sense of responsibility, friendly and can work independently
  • Have an ability to develop ideas that meet the needs of the client
  • Have excellent negotiation skills
  • Great face-to-face and telephone communication skills.
  • Have a proven track record of selling advertising and sponsorship ideally in a radio environment
  • Ability to spot and put forward ways to maximise revenues by utilising new and innovative ideas
  • Able to work to tight deadlines in a pressurised environment
  • Able to form excellent relationships internally and externally
  • Good attention to detail
  • Open and honest, with an ability to develop personal integrity quickly
  • Enthusiastic and persuasive
  • Results driven
  • Good numeracy skills
  • Is willing to undertake training and development as and when required
  • Has an understanding of the needs and lifestyles of LGB&T people
  • Full Clean Driving License (desirable but not essential)