JOB TITLE: Insight Executive
LOCATION: 18 Hatfields, London
PURPOSE OF JOB
Assist the sales departments by providing useful & relevant information for the purpose of generating revenue & provide insight into programming through extensive analysis of audience data.
Produce Bespoke Presentations for Sales teams
A key function for the role is to produce sales presentations for all sales teams including third party companies. You must possess articulate and persuasive writing skills with an ability to create comprehensive and compelling presentations. As part of this it’s important that briefs are taken carefully and discussed with the sales person concerned in order to fully understand the requirements and the purpose of the presentation. It’s important that you understand the detail that is required, the type of information needed and the deadlines.
The presentations themselves should be of the highest quality and adhere to company guidelines in terms of style and design. Accuracy of data is paramount as is the ability to creatively present the numbers and demonstrate new and unique angles that show the value of our products.
All requests for bespoke presentations should be logged in a spreadsheet to monitor levels of activity both within the department and across the rest of the sales floor.
Update Presentations and Develop New Sales Stories
Responsible for a number of product categories, you will in the first instance create generic product related slides/presentations. These then need to be kept up to date and refreshed adding new data, new ideas, design etc. that can easily be used by other team members as well as sales. Updating these presentations should happen at least every quarter in line with the release of either RAJAR or TGI data. Priority should be given to those categories that have the highest demand.
Analyse and Update RAJAR Data
Every quarter on the release of new RAJAR data you will be required to input all the listening figures for all stations that we represent on the night of release. In the days after, all presentations, specifically generic presentations and media packs must be updated. You should also take time to familiarise yourself with the data and find the new stories so that you are able to convey the key highlights. Your understanding of RAJAR is crucial, you should have a grasp on how the data is put together and therefore understand the good and bad points of the methodology.
Produce Reports and Analysis from Databases
Using the databases that we have, you are required to regularly produce reports that provide some insight into markets and/or our consumers. These may form part of presentations that you’re already working on, regular reports that you have set up or reports that deal with specific issues.
Generate and Manage Sales leads
All magazines we subscribe to, databases and your general observations are potential sales leads. These need to be collated and sent out to the sales floor with as much useful information as possible. All Sales leads should be centrally stored on a spreadsheet that allows the sales team to update the status and record what action has been taken. In addition to this the sales team should be regularly kept up to date with all forthcoming events and key fixtures. You will be required at times to present these to the floor.
Assist in Managing ad-hoc Research Projects
Where additional primary research is carried out, you may at times be required to help with the process, this may include questionnaire design and testing.
Source New Research
It’s important that you don’t solely rely on the standard research tools that we subscribe to. It’s vital that effort is made to source data from elsewhere.
Every member of the talkSPORT team is a brand advocate. It is very important to have a depth of knowledge about what talkSPORT is up to as a brand and what direction the brand is moving in. Internally and externally it is important to show an appreciation and passion for the brand. Knowledge of programming detail and tone is essential to create solutions that work for both the client and the station. You should be at the top of your game when it comes to in-depth programming knowledge, and ensure you regularly refresh this knowledge
Understanding of the Radio & Media Market Places
In order to present the talkSPORT case confidently and to generate trust, it is important to have knowledge of, and opinions on the current goings on in the industry, in particularly factors affecting the radio industry. An awareness of current and future advertising campaigns is key to generating leads and creating ideas.
Liaise Effectively Between all Departments Within the talkSPORT Sales Team
talkSPORT is a cross media sell. In your role you are expected to be a brand leader and support all interaction. It is important to be mindful of the other solutions that lie within the talkSPORT brand portfolio.
Develop IT Skills
Use of various software packages and systems is a key function of the role. It’s vital that your able to use these to an intermediate/advance level and can continually learn new skills and new ways of using them.
Good Organisation & Time Management:
The ability to work under pressure and meet tight deadlines is crucial to the role. You must be able to prioritise work and deliver results as and when required while maintaining high standards – attention to detail is essential
Ability to work on own initiative and have a have a proactive approach
Excellent communication skills with the ability to understand and interpret data. You must be the calming influence in what might be tense situations.
Graduates, with knowledge/interest in media or experience within relevant media research field
Good knowledge of MS Office is essential, particularly PowerPoint and Excel. Photoshop a distinct advantage
An interest and understanding in sport is essential.
Basic maths and understanding of statistics is key to the role .
Understanding of research tools such as RAJAR/TGI/NMR/Mintel would be an advantage, although extensive training will be provided in all systems.