Head of Branded Content

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RadioWorks Published: October 5, 2017
Job Type


At RadioWorks, our vision is to be known as an indispensable partner, providing a high level of service, thought leadership, innovation, ideas and solutions.

We’re the UK’s largest independent radio and digital audio advertising specialist, currently ranking as the 6th biggest spender on Commercial Radio in this country.

We’re constantly pushing the boundaries of what radio advertising can deliver.  We invest in new and exciting ways to enhance campaigns, whilst staying up-to-date with the latest industry developments.  We buy across all UK commercial radio stations and digital audio platforms.

Our dynamic team of experts, with specialist knowledge of the industry and a passion for producing great audio, work closely together to create campaigns that deliver results.  Maple Street Creative and DigitalAudioWorks are also part of the RadioWorks Group.  We also offer our partner’s access to the Radio Trading Desk, an automated on line platform which brings Radio Stations and advertisers together to trade last minute airtime.

Our company culture is key to our ongoing growth and people ‘fit’ is as important to us as a stacked CV.  We champion staff as our most important asset, encourage collaboration and teamwork, advocate for personal development and celebrate outstanding results.

This new role reports to the Group Commercial Director.  You will be responsible for the creation and delivery of our commercial content strategy, designed to grow our brand integration revenue, enhance customer engagement plus have a broad view of additional commercial content opportunities for the business as a whole.

Key to the role will be your ability to think strategically, creatively and commercially, to create brand integration solutions for our clients.

As Head of Branded Content, you will develop strong relationships with the RadioWorks team, media owners, clients and other key stakeholders.

You will inspire, develop and lead the Brand Integration team to operational excellence.  You and your team will champion ‘ideas led’ solutions inside and outside of the business.


  • 10 years minimum media experience, much of which in the brand integration / solutions space
  • Strong leadership skills
  • Immensely creative. The ability to extend a vision beyond the obvious and deliver a range of creative ideas and options
  • Strategic thinker
  • Excellent communication skills
  • Strong relationship builder
  • A natural problem solver and confident negotiator
  • Self-motivated and self-managing

Sounds like you?  Then let’s talk.  Please apply, by emailing your CV and covering letter to Caroline Kelsey, Operations Manager carolinek@radioworks.co.uk by Friday 13th October.

No agencies thank you.